Behind Every Lipstick, There's A Story.

The Story Behind Poughkeepsie Pink

Every lipstick carries a story, and this shade was born from the sweetest one. There was a little girl named Everlee Love who, with her bright spirit and humble heart, gave me a name I never expected—Poughkeepsie. She knew my real name, of course, but out of her own playful joy and innocence, she chose a name that felt special to her.

Each time she saw me, she would light up and call out: “Look, Poughkeepsie, I have on pink! That joy, that honesty, that spark of pure humility inspired me deeply. From her laughter and love, a shade was created—Poughkeepsie Pink—a humbling pink that radiates warmth, courage, and inner beauty.

This lipstick is more than color, it’s a reminder of the beauty found in humility, the courage in being yourself, and the joy in seeing the world through bright, young eyes.

Wear it not just to shine on the outside, but to honor your inner beauty, humility, and courage.

Inspiration: Everlee Love

Product Details:

Our long-lasting liquid matte lipstick delivers intense pigment in a single swipe and stays flawless for up to 16 hours. The lightweight formula glides on smoothly, then dries down to a smudge-proof, transfer-resistant matte finish that feels comfortable all day. Designed for confidence and impact, this lipstick keeps your look sharp from morning to night—no touch-ups required.