Behind Every Lipstick, There's A Story.

A pretty intense pink shade rises like the Texas sunrise—warm, bold, and a little wild. It carries the memory of dusty trails, endless skies and the fearless spirit of the Lone Star State.

This COWGIRL Pink is more than a color —it’s courage. It’s the lipstick that captures the cowgirl mindset: resilient, free-spirited, and unafraid to shine. Texas didn’t just change my scenery; it transformed my spirit.  This shade of pink tells that story—a cowgirl heart, riding strong, smiling bold, and forever unapologetic in her signature pink.

When you wear it, remember—you ARE a COWGIRL!

Exclusively by Bernice 

Bold Effect: Packed with high-intensity pigments leaving your lips smooth with long-lasting, vivid color.